Princes is recruiting for Senior Shopper Marketing Manager role. To review the job advert and to apply click the following link

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Job Details: Senior Shopper Marketing Manager

Full details of the job.

    
Senior Shopper Marketing Manager
Permanent
United Kingdom
Liverpool
Commercial
Hybrid
The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.
Senior Shopper Marketing Manager
Are you a hungry shopper marketer looking to make your next move? Princes is looking for an ambitious Senior Shopper Marketing Manager to help build our awesome portfolio of brands, including Napolina, the UK's number 1 Italian brand.  With an exciting innovation pipeline and our largest ever BTL and ATL support plans, this is an amazing time to join our passionate team. 
 
Princes Group is proud to be awarded The Grocer Employer of the Year 2021, offering flexible working from our Head Office in Liverpool as well as a competitive salary and benefits package.

Job Purpose

Leading all Shopper Marketing planning and activation across Princes Brands.
Translating brand strategy and campaigns into tailored shopper activation and plans.
Understand the channel and customer strategy and align Princes shopper activation plans.

Dimensions

- Develop the Shopper plan based on shopper mission, channel & shopper insight

- Develop and execute the shopper calendar on a rolling 12–18-month basis, based on behaviour change & brand/customer needs

- Manage the shopper messaging basics i.e., SRP (on-going) + Brand Activation (timebound)

- Develop Customer Sell Stories

- Clear understanding of channels/environments and how to activate them for shoppers

- Agree implementation directly with customers

- Evaluate activity and develop a ROI mindset

- Lead any product sampling requirements

Principal Responsibilities

• Own the customer calendar and shopper marketing plan
• Manage all shopper marketing and agency relationships and briefs, developing plans that deliver best ROI for Princes and customers
• Develop and manage relationships with customer marketing teams
• Manage and execute shopper marketing calendars, collaborating closely with brand marketing, category and sales teams
• Improve and measure brand performance through shopper plans
• Identify untapped shopper need states or shopper groups that are new / growth opportunities
• Develop customer sell stories and support in the creation of customer growth plans



 
Knowledge, Skills & Experience

The job holder will have strong experience across shopper marketing planning and activation and good knowledge of digital, social and e-commerce platforms.
A proven team leader and collaborator.
Graduate calibre with shopper and / or digital bias.
    

At Princes we are committed to making all stages of our recruitment process accessible to all candidates (including application). Please let us know as soon as possible of any additional support or reasonable adjustments you require through the recruitment process by emailing Recruitment@princes.co.uk