Senior Brand Marketing Manager - NapolinaAre you a hungry marketer looking to make your next move? Napolina, the UK's number 1 Italian brand, is looking for an ambitious Senior Brand Marketing Manager to help build the brand and lead the category. With an exciting innovation pipeline and our largest ever BTL and ATL support plan, this is an amazing time to join our passionate team.
Princes Group is proud to be awarded The Grocer Employer of the Year 2021, offering flexible hybrid working from our Head Office in the Royal Liver Building in Liverpool as well as a competitive salary and benefits package.
Job Purpose
- Support the development of the long-term strategic brand plan and execution.
- Support the delivery of the brands growth plan through lapsed and new shoppers, more occasions and innovation pipeline.
- Be the central gate keeper for all brand communications and activations, ensuring consistency and quality of message.
Benefits
- Competitive Salary
- £7,219 Cash Car Allowance
- 15% Corporate Incentive Scheme/Bonus
- 26 Days Annual Leave including x1 day for your Birthday + Bank Holidays
- Hybrid Working - x2 days in the office including Mondays x3 days working from home
- Flexible holidays - the option to buy/sell up to 5 days holiday per year
- 14.5% Pension (Princes 9.5% contribution)
- Private Medical Insurance
- Life Insurance
- Critical Illness Scheme
- Enhanced Family Friendly Policy
Strategic Planning
- Support the Brand strategic planning process aligned to the overarching Group Business Plan process.
- Manage allocated brand spend.
- Use data and insight to inform strategic plan.
- Monitor metrics and brand health.
Brand
- Support the development of and act as an ambassador to the brand guidelines.
- Oversee brand calendar of activities.
- Lead and coordinate media campaigns, advertising, PR, print, online and social media.
- Responsible for the design and production of media content.
- Participate in planning of internal and external brand events, fairs and bringing the brand to life for our customers.
- Support consumer and shopper research to support any required project and keep informed with latest trends.
Product Development
- Support the central Innovation team with brand expertise and future brand stretch potential.
- Direct Brand Innovation pipeline.
- Lead Branded NPD and EPD product requirements.
Principal Responsibilities
- Manage relevant marketing agency relationships and briefs, developing plans that deliver best ROI for Napolina.
- Manage and execute brand marketing plans ensuring timely internal and customer engagement.
- Improve brand performance through identifying new shoppers and more occasions, more often to consume our products.
- Understand key profit drivers and factor these into strategic brand plans.
- Develop compelling brand propositions and plans that appeal to current and target shoppers and consumers.
- Understand and act on trends.
