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Revenue Growth Manager
Liverpool

We are seeking a dedicated and strategic Revenue Growth Manager to join our dynamic team based in Liverpool City Centre. The ideal candidate will possess a strong background within a commercial function, particularly food & beverage / retail. This role is pivotal in maximising revenue opportunities while ensuring a high standard of service for our portfolio of customers.

 

• Implement the strategy to deliver revenue, profit (NM%, NM per case, EBITDA) and market share objectives/Budget through the identification and prioritisation of actions to maximise the financial performance
• Add value within the broader CS&P strategy to ensure RGM plans are aligned internally and executed externally whilst optimising ROI delivery against KPIs (Budget, Forecast)
• Determine and agree strategy & guiderails for Customer Own Brand (COB) negotiations. Consider the competitive environment, range and internal profit targets.
• Collaborate closely with cross functional teams such as brand, category, site and buying teams to maximise the ongoing profitability delivered from branded sales
• Collaborate, create, publish and implement comprehensive category management strategies and lead cross functional teams in delivery. This includes price, promotion, pack mix (PPA) for all UK brands.
• Provide category input into the Sales and Operational Planning (“S&OP”) process (demand reviews, supply review, portfolio review and excess stock management)
• Be a consultative partner, demonstrating knowledge across the categories and providing insight to support and help to shape wider business strategy.

Key Responsibilities:

• Responsible for delivering business KPIs in terms of volume, turnover, profitability and working capital.
• Preparation and ownership of the prioritised action plan to maximise the financial performance for areas of responsibility  
• Set guidelines for brand commercial negotiations:
  • Review branded CPI/CPD required for all Foods brands and develop pricing and promotional plans
  • Ensure all RGM levers are used to enhance branded margin
  • Manage excess stocks
• Lead planning and negotiation guidelines for annual COB tenders:
  • Support the sales team in agreeing the negotiation steps to deliver enhanced profitability for the category
  • Manage ‘Open Book’ pricing models with appropriate customers
  • Identify and develop an appropriate product range for customer own brand contracts, working closely with the innovation, product launch and NPD
  • This includes managing the pro-active exit of tail / delisted SKUs to optimise the portfolio
• Support RGM knowledge and capability across the business.
• Represent the category both internally and externally as an expert whilst demonstrating a professional approach
• Prepare and execute customer presentations as appropriate
• Working closely with the innovation, operations and procurement colleagues to explore appropriate opportunities for cost mitigation and value engineering projects:
  • Maximise retention of benefits to drive profitability
• Monitor, report on and counter competitor activities and plans where relevant
• Monitor customer profitability and identify any significant profitability gaps and work collaboratively with the relevant brand or sales team to address any challenges
• Professionally resolve problems both internally and externally in a fair and ethical manner while protecting the long-term interests of the team and company.